Johoni Scent

Graphics Design

Branding

Visual ID

Johoni is a high-end perfume retailer offering luxury brands like. As they prepared to launch their first boutique, they needed a premium brand identity that matched the elegance of their products.

The main challenge was designing a logo that’s both distinctive and versatile—working seamlessly across digital platforms and printed materials. We delivered a complete branding package, including the logo, visual system, printed collateral, and a custom company profile.

A Luxurious Experience

As a luxury brand, it’s important that Johoni's brand identity communicates the quality that customers expect. We focused on developing visual cues that elevate the merchandise and the way it is advertised to create the right associations even before the customer takes it home.

The Visual Experience

We opted for a bronze gradient with neutral colors to give the brand a sense of luxury and paired this with a sans-serif typeface to give solidity and permanence. We then created individual designs for the Johoni range, including advertisement banners, paper bags, business cards, and employee ID cards.

The Digital Experience

Given Johoni's intention to not only depend on physical store sales, but online sales as well,  we created a comprehensive guide for the use of brand assets in the metaverse. That included Instagram and Facebook essential graphics, website assets and system, Shopee graphics templates.

Next Project

Flawtrack

We collaborated with Flawtrack to create a bold, modern identity for Flawtrack,  delivering branding and visuals that reflect trust, precision, and cybersecurity expertise.

View Project